EventBuilder — Past · Present

Welcome to EventBuilder

Plan your event as one story across Pre-Event → The Event → Post-Event.

1Click a phase orb to open its tactics as globs — click the hub again for the list view.
2Tap a tactic in the Tactics tab (right edge) to drop it in — or drag it onto a phase.
3Plan Overview holds the schedule, prep steps & budget. Click any tactic to set its spend.

Tactic

Timing

Distribution channels

Status

The benefit · why it's worth doing

Set-up steps

Metrics — anticipated

Conversations & messaging

Image

Campaign · the idea, who it's for, and what it should return

Campaign Concept

The through-line, the audience it speaks to, and the outcome math. Event name, dates & place live under ✎ Details.

Campaign concept

The through-line

Audience & ICP who’s in the room — and the wider buying committee it influences

💰 Budget the pool your tactic costs draw down — set it and every plan is measured against it

Total budget target $

📐 Outcome assumptions edit any — the bottom bar & export recompute live

Event attendees Booth engage rate% Engaged → opt-in% Opt-in → meeting% Meeting → deal% Avg deal value$

Canvas backdrop image (optional)

Event details · the logistics

Event details

The name, dates and place. The name shows in the HUD and drives the countdown.

Event name

Start date

End date

Start time

End time

Location

Registration / landing-page link

Virtual room link (webinars & virtual events)

New event · a fresh board

Create an event

Give it a name and the basics, then pick a starting template. You can change everything later.

Event name

Start date

End date

Start time

End time

Location

Registration / landing-page link (optional)

Start from a template

Plan view · the whole event at a glance

The plan

Image prompt · paste into your image generator

Image prompt

Built from this tactic's title, description & benefit in the canvas's editorial-cartoon style. Tweak it, copy, generate — then upload the result as the node's image so the team can picture it.